This is the glossary for students in the Graphic Design faculty; in where presenting 25 topics about the Environmental Graphic Design, with subtopics like museography, merchandising and environmental publicity.
Archigraph/ Arquigrafía
Is the part of visual communication that is based on concepts and graphic elements of a brand (logo, color palettes, design) brought to architecture.
Example: Is it possible from ARCHIGRAPHY to establish an emotional connection between the brand and the consumer through space to create a positive shopping experience?
es: Es la parte de la comunicación visual que se basa en conceptos y elementos gráficos de una marca (logo, paletas de colores, diseño) llevados a la Arquitectura.
Brand/ Marca
Is an intangible business or marketing concept that helps people identify a company, a product, or an individual.
Example: Our hearts are branding irons
es: Una marca es un concepto comercial o de marketing intangible que ayuda a las personas a identificar una empresa, un producto o un individuo.
Buyer/ Comprador o cliente
One who buys goods or services. It means someone who buys something but the "buyer" is more common and it does not usually work in stores.
Example: onsider that 70% of BUYERS make their decision only once they are in-store or online.
es: Aquel que compra bienes o servicios. Significa alguien que compra algo pero el término "buyer" es más común y no suele aplicarse en tiendas.
Despacho /
Office
work spaces made up of creative designers willing to develop advertising designs for companies or organizations of all kinds.
Example: I went to creative to quote a design, and it is a very nice office
es: espacios laborales que componen de diseñadores creativos dispuestos a desarrollar diseños publicitarios para empresas u organizaciones de todo tipo
Display/ Exhibidor
To arrange something or a collection of things so that it can be seen by the public
es: Es un objeto o escaparate en donde se coloca el producto para que pueda ser visto por el público.
Editorial design /Diseño Editorial
Editorial design is a branch of graphic design whose main function is to optimally design and compose different types of publications. It is about programming, classifying and structuring all the content of magazines, books, newspapers, catalogs, etc.
es: El diseño editorial es una rama perteneciente al diseño gráfico cuya función principal consiste en diseñar y componer de forma óptima distintos tipos de publicaciones. Se trata de programar, clasificar y estructurar todo el contenido de revistas, libros, periódicos, catálogos, etc
Embalaje/Packaging
The paper, box, plastic, etc. that something is put in so that it can be sold or sent somewhere
Example: Remove all packaging before placing it in the oven.
es: Caja o cubierta con que se resguardan los objetos que han de transportarse.
Ergonomics/ Ergonomía
Is a science whose main purpose is to design workspaces and tools that help people do their jobs and use their tools and other products comfortably and safely
Example: Through Brazilian publication revision on the relations amongst ERGONOMICS and Design, we observed the tendency towards an approach focusing on product design.
es: Es una ciencia cuyo objetivo principal es diseñar espacios de trabajo y herramientas que ayuden a las personas a realizar su trabajo y utilizar sus herramientas y otros productos de forma cómoda y segura.
Graphic Design / diseño grafico
A graphic designer is a professional within the graphic design and graphic arts industry who brings together images, typography, or motion graphics to create a design piece.
es: Un diseñador gráfico es un profesional dentro de la industria de diseño gráfico y artes gráficas que reúne imágenes, tipografía o gráficos en movimiento para crear una pieza de diseño.
Identidad corporativa/Corporate identity
Is how your business presents itself to the outside world. Although internal culture and values are integral to shaping company identity, definition applies to a company’s visual assets and brand design.
es: Es la forma en que un negocio se presenta al mundo exterior. Aunque la cultura y los valores internos son fundamentales para dar forma a la identidad de la empresa; la definición se aplica a los activos visuales y al diseño de marca de la empresa.
Merchandising/ Mercadotecnia
Set of techniques and studies that aim to improve the commercialization of a product
Example: Numbers should be increased in Mass MERCHANDISING stores were shopping habits is over 30%.
es: Conjunto de técnicas y estudios que tienen como objeto mejorar la comercialización de un producto.
Mockup/ Maqueta
A mockup is a full rendering of your design on one or more of the client's products like labels, business cards, stationery, and signage
Example: These MOCKUPS are serving the purpose of making the designs look 3D, but they aren't communicating much else to their prospective clients.
es: Es una maqueta de la representación de tu diseño en uno o más productos del cliente, como: etiquetas, tarjetas de presentación, papelería y señalización.
Museography/ Museografía
Is taken to mean the discipline those deals with the museum in terms of architectural structure, layout of the collections, display and technical solutions, and spaces
Example: Those in charge of the MUSEOGRAPHY write the design briefs, which go into the tender documents for the content and mediation tools
es: Se entiende la disciplina que se ocupa del museo en términos de estructura arquitectónica, disposición de las colecciones, exhibición y soluciones técnicas y espacios.
Museology/ Museología
Is the study of museums. It explores the history of museums and their role in society, as well as the activities they engage in.
Example: Focusing on new trends in MUSEOLOGY recognizes that, during the past decades, the world of museums has undergone substantial change.
es: Es el estudio de los museos. Explora la historia de los museos y su papel en la sociedad, así como las actividades en las que participan.
Pictogram/ Pictograma
: Is a graphic symbol that conveys its meaning through its pictorial resemblance to a physical object.
Example: PICTOGRAMS have been popularized in use on the web and in software, better known as "icons" displayed on a computer screen in order to help user navigate a computer system or mobile device.
es: Es un símbolo gráfico que transmite su significado a través de su semejanza pictórica con un objeto físico.
Portfolio Design/ Portafolio de Diseño
Your portfolio is a collection of your work that shows us your design ideas including fashion-focused creative skills, art-making skills or building concepts.
Example: The black background keeps things clean and helps the work stand out. It makes for a simple but highly effective DESIGN PORTFOLIO.
es: Su portafolio es una colección de su trabajo que nos muestra sus ideas de diseño; incluidas las habilidades creativas centradas en moda, creación de arte o conceptos de construcción.
POS / Punto de Venta
Is a specialized form of sales promotion that is found near, on, or next to a checkout counter. They are intended to draw the customer's attention to products
Example: Common items that may appear in POS displays year-round are batteries, soft drinks, candy..
es: Es una promoción de ventas que se encuentra cerca de mostradores, cuyo propósito es llamar la atención de los clientes sobre los productos.
Promoción/Promocionar
Promotion/Promote. Give publicity to (a product, organization, or venture) so as to increase sales or public awareness.
Example: It’s a graphic designer's job to choose the correct channels to promote their clients' message.
es: Acción de promocionar a una persona, un producto o un servicio por medio de varios canales de publicidad y promoción.
Promotion/ Publicidad
Is the all activities which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others
Example: P&G should also have more aggressive PROMOTION campaigns to attract end consumer and also to increase awareness of the products.
es: Son todas las actividades que comunican el producto, la marca o el servicio al usuario. La idea es concienciar, atraer e inducir a la gente a comprar el producto, con preferencia sobre otros.
Publicidad Ambiental /
Environmental advertising
Urban element that fulfills a diffusion function, and at the same time a decorative one, since it becomes one more component of the landscape
Example: An advantage of using outdoor advertising is they provide exposure to almost every adult in a designated geographical market with high frequency.
es: Elemento urbano que cumple una función de difusión, y al mismo tiempo una decorativa, ya que pasa a ser un componente más del paisaje
Señalética /
Signage
Signage. Signs collectively, especially commercial or public display signs.
Example: Signage is a technical discipline that collaborates with organizational engineering, architecture and space conditioning.
es: Es parte de la ciencia de la comunicación visual que estudia las relaciones funcionales entre los signos de orientación en el espacio y los comportamientos de los individuos.
Strategy/ Estrategia
Is the intelligent allocation of resources through a unique system of activities to achieve a goal.
Example: Marks' business STRATEGY was also clear and focused; placing particular emphasis on quality of goods and customer service, efficiency in production and operating procedures and good relationships with suppliers and customers.
es: Es la asignación inteligente de recursos a través de un sistema único de actividades para lograr un objetivo.
Typography / Tipografia
At the basic level, typography is the art that involves arranging a typeface in various combinations of font, size, and spacing. ... Graphic designers use typography to adjust the text within the design.
es: En el nivel básico, la tipografía es el arte que implica organizar un tipo de letra en varias combinaciones de fuente, tamaño y espaciado. ... Los diseñadores gráficos utilizan la tipografía para ajustar el texto dentro del diseño.
UI Design/ Diseño UI
Is the process designers used to build interfaces in software or computerized devices, focusing on looks or style
Example: The UI DESIGN, of Airbnb does two things very well: booking a place to stay, and creating trust between two complete strangers.
es: Es el proceso que los diseñadores utilizan para construir interfaces en software o dispositivos computarizados, enfocándose completamente en la apariencia y el estilo.
UX Design/ Diseño UX
Refers to any interaction a user has with a product or service. How it makes the user feel, and how easy it is for the user to accomplish their desired tasks.
Example: It breaks complicated topics into chewable pieces and simplifies the entire learning experience, using UX DESIGN.
es: Se refiere a cualquier interacción que un usuario tenga con un producto o servicio. Cómo hace que el usuario se sienta y qué tan fácil es para el usuario realizar las tareas deseadas.
